Marketing has become a two-way contact where feedback is key, otherwise it is impossible to measure; gone are the days when decision-makers did not have an influence or a say on the products or services they consumed.
Below are some of the developments to anticipate in the year 2009.
The market has an influence in the forever-changing industry and communication tools. Although online media is not currently dominating the advertising spend or budget, as some point it will as technology plays an even more important role in consumers' lives.