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Movies move into Maseru

Issued by: Continental Outdoor | 13 Apr 2010 12:19
Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa.
The new six-cinema complex in the Lesotho capital of Maseru houses almost 1,000 seats and Ster-Kinekor Theatres CEO Fiaz Mahomed is upbeat about the new venture: “We believe the time is right to extend our brand into more African countries, and given Lesotho's proximity to us, it made perfect sense to do so there,” said Mahomed.

As part of the communication campaign Ster-Kinekor has flighted a 3x6m Citilite and 6x6m Wall Sign with Continental Outdoor in Maseru.

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Posted on 13 Sep 2012 07:51