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Unilever CMO Keith Weed to retire in 2019

NEWSWATCH: Unilever CMO Keith Weed will retire from the role next year, after 35 years at the company.
Unilever CMO Keith Weed © Unilever website.

The news comes as Marketing Dive has announced Weed as their executive of the year just this week, stating: "No CMO has taken as clear-eyed a perspective on the industry's issues and how to address them in 2018 as Keith Weed."

New era for Unilever, with Polman and Weed exiting


AdWeek reports that the news of Weed's retirement follows a Unilever leadership shakeup in late-November, in which Unilever CEO Paul Polman also announced he would retire at the end of this year, after a decade at the helm.

PR Week confirms that a year after Polman joined Unilever, Weed was promoted to chief marketing and communications officer.

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Under Weed's marketing leadership, Unilever took a firm stand against divisive advertising, with a core focus on the digital realm. Unilever launched the #UnstereotypeAlliance at the Cannes Lions Festival of Creativity in 2016.

Earlier this year, Weed stated: "Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger and hate."

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In the Marketing Dive announcement, Weed is quoted as stating:
This year feels like a tipping point. We are more aware of the unintended consequences of some parts of the new digital platforms and are witnessing a very exciting time of change.

Weed will step out of his Unilever office for the last time in the first quarter of 2019. According to The Drum, Unilever has not yet confirmed who will take on this top marketing role.

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