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Cannes Lions Special Section

South Africa walks away with a 2015 Cannes Lions Direct win!

Ireland/Davenport Johannesburg did the country proud with its Cannes Lions Bronze Direct win tonight...

A total of 83 awards were handed out in a section with 2,813 entries, as depicted below.

The Direct Lions saw Volvo pick up a second Grand Prix via Grey New York for "Interception". "Smart, strategic, creative and real-time, Volvo zagged and created a new conversation which hijacked The Superbowl. It pushed and rethought what you can do in direct," said Jury President, Judy John, CEO and Chief Creative Officer, Leo Burnett Canada. "Interception is a deep example of what's going on. It's an exciting time in the category and the business."

Ireland/Davenport's Cup of Life.
Ireland/Davenport's Cup of Life.

Direct Lions Winners

TitleAdvertiserProductEntrant / AgencyPrize
INTERCEPTIONVOLVOAUTOMOBILESGREY NEW YORK Grand Prix
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaGold Lion
THE INTERACTIVE FORMCANAL+CANAL+BETC Paris / BETC DIGITAL ParisGold Lion
#HANDSOFFMARC DORCELMARC DORCELMARCEL ParisGold Lion
JOE BOXER INACTIVITY TRACKERKMART / JOE BOXERJOE BOXER INACTIVITY TRACKERFCB CHICAGO Gold Lion
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS Gold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonGold Lion
INTERCEPTIONVOLVOAUTOMOBILESGREY NEW YORK Gold Lion
THE INTERACTIVE FORMCANAL+CANAL+BETC Paris / BETC DIGITAL ParisGold Lion
#HANDSOFFMARC DORCELMARC DORCELMARCEL ParisGold Lion
BOSSE'S MILKLIDL DISCOUNT FOOD STOREMILKINGO StockholmGold Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LondonGold Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilGold Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisGold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT DEUTSCHLANDGGH LOWE Hamburg / GRABARZ & PARTNER HamburgGold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridGold Lion
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New YorkGold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT DEUTSCHLANDGRABARZ & PARTNER Hamburg / GGH LOWE HamburgGold Lion
SOUNDLAB BOXLEICA GALLERY SÃO PAULOLEICA INSTITUTIONALF/NAZCA SAATCHI & SAATCHI São PauloGold Lion
THE INTERACTIVE FORMCANAL+CANAL+BETC Paris / BETC DIGITAL ParisGold Lion
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaSilver Lion
ASHESCAMPOFRIOINSTITUTIONAL. FIRE LA BUREBA FACTORYMcCANN MADRID Silver Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiSilver Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT DEUTSCHLANDGRABARZ & PARTNER Hamburg / GGH LOWE HamburgSilver Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSilver Lion
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New YorkSilver Lion
RELOCKLOVEORANGEORANGE FRANCEMARCEL ParisSilver Lion
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New YorkSilver Lion
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS Silver Lion
SPECIAL OLYMPICS - KEVIN DE BRUYNESPECIAL OLYMPICS BELGIUMSPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014LDV UNITED AntwerpSilver Lion
GROCERIES NOT GUNSMOMS DEMAND ACTION FOR GUN SENSE IN AMERICAPUBLIC AWARENESS - GUN CONTROLGREY CANADA TorontoSilver Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LondonSilver Lion
#HANDSOFFMARC DORCELMARC DORCELMARCEL ParisSilver Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisSilver Lion
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS Silver Lion
THE MONSTER-SMART LAUNCHDAIMLER AG / SMART MMSMARTBBDO GROUP GERMANY BerlinSilver Lion
RELOCKLOVEORANGEORANGE FRANCEMARCEL ParisSilver Lion
BOSSE'S MILKLIDL DISCOUNT FOOD STOREMILKINGO StockholmSilver Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiSilver Lion
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaSilver Lion
JCDECAUX PERSONAL BILLBOARDSJC DECAUX BELGIUMOUTDOOR MEDIABBDO BELGIUM BrusselsSilver Lion
AID TO CARTEXITO GROUP / FOOD BANKEXITO FOUNDATIONSANCHO BBDO BogotáSilver Lion
#NOMOREEVICTIONSSTOP DESAHUCIOSAWARENESS CAMPAIGNPROXIMITY MADRID Silver Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK Silver Lion
$HREDBNZHOME LOANCOLENSO BBDO AucklandBronze Lion
THE CUP OF LIFENATIONAL MUSEUM OF MILITARY HISTORYWORLD WAR 2 EXHIBITIRELAND/DAVENPORT JohannesburgBronze Lion
SNACKHOLIDAYSTRANSAVIAAIRLINE COMPANYLES GAULOIS PuteauxBronze Lion
ACH2OPANASONICACH2OMARURI GREY GuayaquilBronze Lion
HANDLE ON HYGIENEUNILEVERLIFEBOUYGEOMETRY GLOBAL DubaiBronze Lion
NIVEA DOLLBDF NIVEA BRASILNIVEA SUN KIDSFCB BRASIL São PauloBronze Lion
A DISCOUNT TO YOUR MISFORTUNEISLAZULISLAZULDEL CAMPO SAATCHI & SAATCHI MADRID MadridBronze Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilBronze Lion
INVERSE GOAL CELEBRATIONCHAMPIONS FOR LIFECHARITY MATCHVCCP SPAIN MadridBronze Lion
K9FMMARSPEDIGREECOLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE Bronze Lion
JCDECAUX PERSONAL BILLBOARDSJC DECAUX BELGIUMOUTDOOR MEDIABBDO BELGIUM BrusselsBronze Lion
DONATION POSTERSPUBLIC TRANSPORT VICTORIACHARITYGPY&R MelbourneBronze Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondBronze Lion
THE BACKUP MEMORYSAMSUNG TUNISIASERVICE3SG-BBDO ArianaBronze Lion
HORSE WITH HARDENFOOT LOCKERFOOT LOCKERBBDO NEW YORK Bronze Lion
SOCIAL SAVVY BURGLARALLSTATE INSURANCE COMPANYHOME INSURANCELEO BURNETT CHICAGO Bronze Lion
MUSICAL CITYTOYOTA MOTOR EUROPEYARIS HYBRIDDEL CAMPO SAATCHI & SAATCHI MADRID MadridBronze Lion
GET ME A SPONSORCHELSEA FOOTBALL CLUBSHIRT/BRAND SPONSHORSHIPSAATCHI & SAATCHI LondonBronze Lion
4G4GOODSTARHUB4GDDB GROUP SINGAPORE Bronze Lion
ACH2OPANASONICACH2OMARURI GREY GuayaquilBronze Lion
NIVEA DOLLBDF NIVEA BRASILNIVEA SUN KIDSFCB BRASIL São PauloBronze Lion
LIVER SONGSNATURES GARDENHEPALIVEMARURI GREY GuayaquilBronze Lion
LIFEPAINTVOLVO UKVOLVO BRANDGREY LONDON Bronze Lion
A MESSAGE TO SPACEHYUNDAI MOTOR COMPANYBRAND CAMPAIGNINNOCEAN WORLDWIDE SeoulBronze Lion
ACH2OPANASONICACH2OMARURI GREY GuayaquilBronze Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondBronze Lion
$HREDBNZHOME LOANCOLENSO BBDO AucklandBronze Lion
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY FrankfurtBronze Lion
BEING THE BEARCANAL+CANAL+BETC ParisBronze Lion
STALKER VIEWED YOUR PROFILESBS BELGIUMVIERBBDO BELGIUM BrusselsBronze Lion
GET ME A SPONSORCHELSEA FOOTBALL CLUBSHIRT/BRAND SPONSHORSHIPSAATCHI & SAATCHI LondonBronze Lion
SUFFOCATIONKARMA NIRVANAKARMA NIRVANALEO BURNETT LONDON Bronze Lion
#NOMOREEVICTIONSSTOP DESAHUCIOSAWARENESS CAMPAIGNPROXIMITY MADRID Bronze Lion
ANTI-ROBBERY COURSENATIONAL POLICENATIONAL POLICEMcCANN WORLDGROUP COLOMBIA BogotáBronze Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisBronze Lion
BOSSE'S MILKLIDL DISCOUNT FOOD STOREMILKINGO StockholmBronze Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiBronze Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY Guayaquil Bronze Lion

Click here for a reminder of this category's full shortlist.

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