The "Leuven it Up" campaign is multi-faceted: aiming to educate the market, gain exposure for the Stella Artois brand and gather market research. Clarity worked in tandem with Underline Advertising and Promotions to launch this campaign which makes use of digital marketing [viral Internet, email and SMS], innovative below-the-line marketing [in pubs nationwide] and experiential marketing techniques [by bringing the bar tenders into the mix].

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Clarity is a digital media agency focussing on the creation and use of innovative interactive technologies for adding and measuring value through-the-line.

[30 Oct 2005 15:20]

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