Roche Pharmaceuticals has just launched a campaign with GMR Transit Media for popular brand Zambuk using over 100 taxis in and around Gauteng, KwaZulu Natal and the Western Cape in conjunction with in-taxi advertisements, lightboxes at the bustling Johannesburg Park Station, lightboxes at Jack Mincer Taxi Rank in central Johannesburg and a mobile sound stage to tour the country.

Roche is also actively reinforcing the popular Rennies name with full branding on taxis, a selection of prime positioned lightboxes at both Park Station and Jack Mincer taxi ranks in central Johannesburg in partnership with GMR Transit Media.

Aspen Pharmacare signed a new campaign with GMR Transit Media to advertise Lennon cough mixture on over 100 taxis nationally with the support on in-taxi advertising.

[21 Apr 2004 14:47]

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