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The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

1 day ago

Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards to showcase award-winning PR-led case studies from around the world...

16 Apr 2018

These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

The role of communicators in the SDGs in Africa

How Africa's communicators can aid the United Nations in communicating the Sustainable Development Goals (SDGs)...

By Daniel Munslow 9 Mar 2018

AUC endorses APRA conference

The African Union Commission, (AUC), has endorsed the 30th edition of the African Public Relations Association Conference...

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Burson-Marsteller Africa expands reputation management in Africa

Burson-Marsteller Africa has announced a partnership with Reputation Matters across the African continent...

27 Feb 2018

The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 14 Feb 2018

Strategic appointment for Burson-Marsteller Africa

Burson-Marsteller Africa has strengthened its financial and investor relations offering...

13 Feb 2018

Print monitoring for press release distribution in Africa launched

The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa...

7 Feb 2018

Tell the authentic stories of Africa

With fake news on the rise, Africans need to tell authentic stories on their own platforms...

By Moliehi Molekoa 31 Jan 2018

It's true what they say; prevention is better than cure

In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...

By Thandukwazi Gcabashe 24 Jan 2018

African Union finally speaks out about Trump

The African Union's anger at Trump's derogatory remarks on Africa is unusual for an organisation that rarely speaks out, according to the Institute for Security Studies...

19 Jan 2018

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