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The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...
Pete Case 5 Feb 2018
Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...
Odette van der Haar 10 Jan 2018
90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...
Brett Morris 8 Jan 2018
For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...
nicole glickman 8 Jan 2018
The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...
Amanda Dlamini 8 Jan 2018