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New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

Dangote launches 25,000 hectare rice scheme in Sokoto

By end of 2017, Dangote Rice will have 25,000 ha under rice cultivation across three sites in Northern Nigeria…

15 Feb 2017

How to create engaging customer experiences

Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers…

13 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad

Football legend Didier Drogba stars in a new Turkish Airlines ad shot entirely on the African continent…

10 Feb 2017

AFRIMA seeks support for creative industries from AU

The International Committee of AFRIMA has called on the new leadership of the African Union Commission to forge a deeper integration of Africa through cultural exchanges…

10 Feb 2017

Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa

JWT MENA Future 100 report on consumer drivers of change and behaviour for brands across the region…

7 Feb 2017

#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society...

By Nicole Shapiro 2 Feb 2017

Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer...

19 Jan 2017

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