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Etisalat Nigeria has changed to 9mobile

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria' has changed its name to 9mobile...

19 Jul 2017

What not to miss at PMA Fresh Connections Southern Africa 2017

The seventh annual Fresh Connections: Southern Africa Conference and Trade Show, hosted by PMA, is set to take place at the CTICC in August and includes an expanded trade show with...

30 Jun 2017

How to avoid the dangers of brand localisation

Four lessons for multinational brands when building brands in Africa, according to Brand Union Africa MD, Mathew Weiss...

By Mathew Weiss 29 Jun 2017

Leverage digital to accelerate growth of brand equity and value

Brand is the most powerful intangible asset. Understanding a brand's worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it...

By Doreen Wang, Issued by Kantar Millward Brown 28 Jun 2017

The moment that... technology and snacking collided

The snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs...

Issued by Kantar TNS 28 Jun 2017

EkoFarmer: High-tech turnkey solution for businesses who want to grow their own

Finish enterprise Exsilio has developed a high-tech solution comprising a redesigned container for growing salad and herbs, among others, in urban environments. The social aspect of urban farming is also prominent...

28 Jun 2017

Demonstration farms can help revolutionise African agriculture

Demonstration farms are a smart investment that can help accelerate the adoption of game-changing innovations...

By Esther Ndumi Ngumbi 27 Jun 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Thabang Mabapa's Selokong Sa Dimelana project grows castor seed crops for the commercial production of castor seed oil as an alternative biofuel. We wanted to find out a bit more about this inspiring young entrepreneur...

By Cari Coetzee 22 Jun 2017

Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

The Royal Livingstone Victoria Falls Zambia Hotel team's agricultural and entrepreneurship projects have had far-reaching impacts in terms of sustainability and socio-economic development...

20 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

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International

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

2 days ago

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

2 days ago

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

2 days ago

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 2 days ago

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

3 days ago

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