Subscribe to industry newsletters

International

Nine healthcare marketing mistakes to avoid

For your practice to grow, you need to adapt to latest healthcare marketing strategies. As a doctor, it might not be your cup of tea, but you need to remember that for sustaining and nurturing your business, you need to be known by more people who will convert into customers. For this, you need to learn about the “necessary evil,” i.e. healthcare marketing. To get the desired results out of your marketing efforts, you need to avoid some healthcare marketing mistakes, as stated below.

By Pranjali Singh 10 Aug 2017

Global Awards adds Pharma (Rx), Health & Wellness executive juries

Global Awards has added Pharma (Rx) and Health & Wellness executive juries to its award line-up. They will include award-winning chief creative officers and executive creative directors from prominent healthcare advertising agencies around the globe to judge submissions from each designation.

7 Aug 2017

US charges 412 people for health fraud

WASHINGTON - US authorities slapped 412 doctors, nurses and other medical professionals with fraud charges, many for overprescribing opioids that have stoked an expanding national addiction crisis.

14 Jul 2017

Show more