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#CSIMonth: The SERAS seeks to recognise brands that walk their CSR talk

Ken Egbas, founder of The SERAS, unpacks some of the awards programme's most significant impacts on the African CSR landscape...

By Sindy Peters 2 days ago

Winners of Resolution Social Venture Challenge agents of change in their communities

21 African social entrepreneurs have been named winners in the Resolution Social Venture Challenge. Impact evaluation data shows that an average of 3,200 community members benefits per fellowship awarded...

3 days ago

All Africa Music Awards receives nearly 5,000 entries

The All Africa Music Awards has received 4,816 entries for 2017 submission with Eastern Africa having the highest entries as screening and adjudication processes follows...

3 days ago

Star-studded new British Airways safety video adds comic relief

British Airways' spreads important safety messages in its new pre-flight safety video, boosting fundraising for Flying Start, the charity partnership between...

3 days ago

Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes...

By Gill Randall 18 Jul 2017

#CannesLions2017: “Great ideas can come from anywhere” - Ryan McManus

Native VML played an impressive role in putting a spotlight on African creativity at the global Cannes Lions 2017 Festival of Creativity. ECD Ryan McManus shares his highlights...

By Leigh Andrews 18 Jul 2017

Why decisions on emoji design should be made more inclusive

You can't deny the popularity of emoji, especially as 17 July is World Emoji Day...

By Selina Sutton 17 Jul 2017

Kenya's social media election: attack ads and data mining

A strikingly toxic campaign ad was unleashed online in Kenya just weeks before national elections -- a potentially explosive move in a country where politics and ethnicity are closely aligned...

17 Jul 2017

“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA...

By Leigh Andrews 14 Jul 2017

How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency...

By mike broom 14 Jul 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

By Bronwyn Williams 13 Jul 2017

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience...

2 days ago

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday...

2 days ago

National mobilisation of entrepreneurialism

A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it?...

By Naseem Javed 2 days ago

Dentsu Aegis Network signs affiliation agreement with Impact Africa Limited

Dentsu Aegis Network has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda...

Issued by Dentsu Aegis Network 19 Jul 2017

Etisalat Nigeria has changed to 9mobile

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria' has changed its name to 9mobile...

19 Jul 2017

Dentsu Aegis Network signs affiliation agreement with Mojo New Media Limited

LUSAKA, Zambia - Dentsu Aegis Network has strengthened its footprint in Africa with the signing of Mojo New Media Limited (Mojo), a leading advertising agency in Zambia, as its affiliate creative agency in the market...

Issued by Dentsu Aegis Network 17 Jul 2017

Rapper Akon to buy 50% of African music download service

DAKAR - Senegalese-American rapper Akon announced Saturday he would purchase 50% of African music download service Musik Bi, as the platform struggles to gain a foothold after its launch 18 months ago...

17 Jul 2017

CBS, BBC announce global newsgathering tie-up

WASHINGTON - CBS News and the BBC on Thursday announced a new editorial and newsgathering partnership that aims to boost their global strength against rivals such as CNN...

14 Jul 2017

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International

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

2 days ago

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 2 days ago

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

3 days ago

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