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Safrea unravels the fake news phenomenon

Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event...

By Leigh Andrews 13 Apr 2017

Clear content marketing strategy = happy customers + happy boss

Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things...

By Leigh Andrews 7 Apr 2017

Overcoming fake news with credible news brands

Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question...

29 Mar 2017

10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 28 Mar 2017

How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

#DesignMonth: The importance of design education with Suné Stassen

Suné Stassen, festival director for the Open Design Festival, is heavily involved in the country's design education movement. Here, she shares how your business can pick up the baton to take the movement forward...

By Leigh Andrews 28 Feb 2017

NY Times teams with Spotify for music-news offering

NEW YORK - The New York Times said on Wednesday it had teamed up with the online service Spotify in bid to lure subscribers with a "news and music experience"...

9 Feb 2017

Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

Being brave and controversial in your content marketing

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment...

By Chemory Gunko 13 Jan 2017

Tanzania charges editor of whistle-blowing website

Tanzanian authorities have charged the editor of a whistle-blowing website for failing to reveal the identity of contributors to the site, court documents revealed...

20 Dec 2016

How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

A new era for African media

In Africa the media plays an even more critical role, that of deepening and institutionalising democracy...

By Zipporah Musau 15 Nov 2016

Online freedom hit by pressure on social media, apps

Internet freedom declined for a sixth consecutive year in 2016 as governments around the world cracked down on social media and messaging applications used to express dissent, a watchdog group said on Monday...

15 Nov 2016

Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

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International

Health brands use Instagram to become part of new cultural conversations

The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations...

By Marilyn Dutlow Munga 1 day ago

Thomson Reuters, Oxford Business Group sign distribution agreement

Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.

1 day ago

All the SA Pencil winners: D&AD 2017

All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!

1 day ago

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 2 days ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

3 days ago

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