Global experts convene in SA to discuss intellectual property, innovation

South Africa and other developing countries are in hot debate about how best to grow their economies through innovation and the development of intellectual property. 7 Sep 2011 11:17

2011 PAMRO meeting announces speakers

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers. 4 Aug 2011 11:05

November 1

Branding for "Walmart's" Builders Warehouse

November 1 recently assisted with an in-store rebranding project at 80 Builders Warehouse stores across the country (including Builders Express and Builders Trade Depot) - a project that arose from the recent merger between American retailer Walmart and South African retailer Massmart. 12 Jul 2011 11:14

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

[Issa Sikiti da Silva] SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region. 9 May 2011 11:29

Right Stuff

Pop-up point-of-sale aluminium tasting tables for in-store retail promotions

In-store promotions are here to stay, and with that in mind, Right Stuff has stepped up to the "plate" and come up with a solution that is both ideal for in-store promotions as well as easy on the budget. 8 Apr 2011 11:24

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Econet eclipses Coca-Cola to clinch Zimbabwe Superbrand

[Dumisani Ndlela] Telecommunications group Econet Wireless Zimbabwe eclipsed the Coca-Cola brand to clinch the Superbrand award at a ceremony held Thursday, 2 December 2010. Coca-Cola trailed to second position, with the Spar retail franchise coming third. 6 Dec 2010 11:27

Meikles to rebrand TM Supermarkets into Pick n Pay

[Dumisani Ndlela] Zimbabwe's Meikles group has agreed to allow Pick n Pay to rebrand TM Supermarkets after a deal in which the South African retailer will shore up its shareholding in the supermarket chain to 49%. 2 Dec 2010 11:28

34

Play it your way with Fanta and 34!

Kids all over Luanda were full of smiles recently when they were told to "Brinca À Tua Maneira" or "Play It Your Way" in 34's latest campaign. 1 Dec 2010 03:45

Lafarge Cement Zimbabwe re-brands

[Dumisani Ndlela] Lafarge Cement Zimbabwe has unveiled its new brand and has pledged to splurge a substantial amount of money on a three-month marketing and advertising campaign that kicks off this month. 11 Nov 2010 10:29

Zim: The Standard rebrands

[Dumisani Ndlela] Zimbabwe's weekly The Standard newspaper, part of the Alpha Media Holdings (AMH) group controlled by media tycoon Trevor Ncube, has rebranded and slashed its cover price by half to US$1. The first rebranded edition hit the streets on 31 October 2010, and there has been a discernible market acceptance. 8 Nov 2010 07:49

Zimbabwe launches new destination brand

[Dumisani Ndlela] Zimbabwe has launched a fresh brand war cry, or a tourism destination brand, as they are calling it in hospitality circles: "Zimbabwe - A world of wonders". It is part of national rebranding efforts being spearheaded by Deputy Prime Minister Arthur Mutambara to help reshape the image of the country. 22 Oct 2010 10:18