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Celebrity branding in Nigeria
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29


Ikalafeng to judge prestigious Rebrand 100 Global Awards - Brand Leadership

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45




Zambia: New president puts emphasis on jobs, tourism

President Rupiah Banda, this central African nation's new president, said in his inaugural speech that he wants his government to place a lot of emphasis on job creation, which in turn will boost the retail sector as consumers progressively have more disposable income. 3 Nov 2008 13:54


South African entertaining specialist joins tribe, opens in Zambia

Designer entertaining specialist Loudfire has opened the first party and events production office in Livingstone, Zambia to capitalise on the huge business opportunities in the region. 11 Dec 2007 12:05


UBA aims to be Africa's sixth largest bank in 2010

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank. 5 Dec 2007 09:00




African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04


Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43


Investor firm to acquire stake in Kenya bank

[Carole Kimutai] Equity Bank is set to become the biggest bank in Kenya in terms of capital base following plans by a Pan African based investment firm, Helios EB Investors to acquire over 90 million new shares. 15 Nov 2007 14:52


Tobacco agreement terminated

Philip Morris International Inc. and British American Tobacco South Africa has terminated their Chesterfield licence agreement. 12 Oct 2007 06:21


Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack. 17 Aug 2007 13:01


New team for insurance giant's Africa arm

The Liberty Group announces new team for Rest of Africa to drive strategic growth. 16 Aug 2007 11:21


Zimbabwe to launch international marketing campaign

The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe. 14 Aug 2007 12:07


Groundbreaking cool-drink advertisement launches in Nigeria

[Emeka Enyadike] The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad. 14 Aug 2007 11:30


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