THAILAND

Not child's play: Adults rule the gaming world in South East Asia

BANGKOK, THAILAND: Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported that 77% of South East Asia's gaming audience is adults aged between 21 to 60 years old - highlighting the growing popularity of casual gaming as a significant adult pastime.

23 Nov 2011

UNITED STATES

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

MALAYSIA

Mobile views of websites see strong growth

KUALA LUMPUR, MALAYSIA: Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported that over 115 million web pages are viewed on mobile devices in the month of September 2011 in Malaysia - attributing to a 6% increase in mobile page views from the start of the year.

25 Oct 2011

JAPAN

Japan Internet users spend most time on blogs worldwide

TOKYO, JAPAN: comScore Japan KK, a wholly owned subsidiary of comScore, Inc, a leader in measuring the digital world, today released a report on blog usage in Japan from its comScore Media Metrix service.

25 Aug 2011