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UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

20 Feb 2018


The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018


Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018


New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017


Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017


BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017


Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017


IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

By Daniel Munslow 15 Apr 2015


'Here we are sir, but please... not in the store...'

LONDON, UK: A chain of DIY stores in the United Kingdom is preparing its staff for kinky Fifty Shades customers after they have seen the erotic film Fifty Shades of Grey...

11 Feb 2015


Top 10 global consumer trends of 2015 by Euromonitor

LONDON, UK: The top 10 global consumer trends for 2015 were revealed by leading market research company Euromonitor International...

19 Jan 2015


Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014


Big data and the consumer experience for business

EDINBURGH, SCOTLAND, UK: The concept of big data has brought a revolution in relations between companies and their customers.

By Jose Capelo 30 May 2014


Passionate about your brand?

LONDON, UK: Then attend ECEW 2013 to learn how to maximise its appeal.

14 Mar 2013


M&M Global Awards: The jury

LONDON, UK: Check out the first judges for 2012...Joining the chair of the jury, Dominic Fawcett, Sony Europe, are some of the most influential people from the media and advertising industry...

7 Jun 2012

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