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Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

By Leigh Crymble 2 days ago

#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner

When asked how you are, the typical response used to be ‘Fine, thanks'. These days, it's more often than not ‘So busy!'. All the more reason for a planner to help organise your life and keep your daily schedule in check, and one that you actually would make the time to use and, better still, enjoy...

By Jessica Tennant 2 days ago

Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

By Charles Mburugu 3 minutes ago

The Style Group innovates with modern social media commerce

Nigerian contemporary lifestyle retail group, The Style Group is offering fashion, accessories and design services via modern social media commerce. In the booming social media and e-commerce market of Nigeria, its model is a hit and is reaching thousands of Nigerians eager to shop online.

2 days ago

#Loeries2017: DDB on the essence of ‘creative industry judging'

This year's Loerie Awards campaign, devised by DDB, features such slogans as: “We won't judge your ass-kissing skills…”, “We won't judge your dodgy search history…”, and “We won't judge your sing-along skills". Liam Wielopolski, chief creative officer at DDB SA, shares what the 2017 Loerie Awards will be judging…

By Leigh Andrews 2 days ago

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 2 days ago

The digital revolution is futile without a customer focus

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today's climate, it has to be keenly focused on consumer and employee needs...

By John Sanei 2 days ago

Urban Brew Studios to move to Brightwater Commons

Urban Brew Studios will be moving to brand-new state-of-the-art facilities at Brightwater Commons in Randburg, by early next year...

Issued by Urban Brew Studios 2 days ago

Global law firm, Hogan Lovells appoints Boomtown

Following a formal pitch process, branding agency Boomtown has been appointed to develop and execute an integrated profile raising campaign for Hogan Lovells in Africa...

Issued by Boomtown 2 days ago

The human era of marketing

Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space...

By Jodene Shaer 2 days ago

Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker...

Issued by Techsys Digital 2 days ago

Consumers prefer companies that make them feel good about themselves

Weber Shandwick has launched a report, ‘The Company behind the Brand II: In Goodness We Trust', a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins.

2 days ago

AccuWeather makes advertising mobile, Michelin signs up

Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go...

2 days ago

The Bateleurs welcome generous donation

The Uzwelo Bags initiative, spearheaded by Expand a Sign, recently presented The Bateleurs with a cheque for R69,606.76...

Issued by Expand a Sign 2 days ago

Direct selling succeeds through personal touch, stringent codes

According to the Direct Selling Association of South Africa, this succesful sector provides jobs for 1.1 million independent business owners, which is increasing by over 13% annually...

2 days ago

Emma Winchurch-Beale is 2017 President of the World Media Group

Emma Winchurch-Beale, international sales director at The Washington Post, has been appointed as the 2017 President of the World Media Group. She takes over the year-long position from Rupert Turnbull, VP EMEA, Time Inc...

2 days ago

Ster-Kinekor sponsors SAFTAs Young Achiever Award

Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs)...

2 days ago

Starcom US most awarded media agency in The Gunn Report for Media

Starcom US, OMD and Heineken top the lists in The Gunn Report for Media, the global evaluation of media innovation and success..

2 days ago

Leadership key theme at WeLead Conference

The 12th Annual WeLead Women's Conference, hosted by QualityLife Company, takes place at the IDC Auditorium in Sandton from 8-9 March 2017. This year's theme is “We are the leaders we've been waiting for”...

2 days ago

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016...

2 days ago

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Africa news

Consumers prefer companies that make them feel good about themselves

Weber Shandwick has launched a report, ‘The Company behind the Brand II: In Goodness We Trust', a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins.

2 days ago

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016...

2 days ago

Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 2 days ago

The Style Group innovates with modern social media commerce

Nigerian contemporary lifestyle retail group, The Style Group is offering fashion, accessories and design services via modern social media commerce. In the booming social media and e-commerce market of Nigeria, its model is a hit and is reaching thousands of Nigerians eager to shop online.

2 days ago

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International

Facebook announces 'fake news' offensive in Germany

Social media giant Facebook announced on Sunday that it will introduce new measures to combat fake news in Germany, as Europe's largest economy and most populous nation enters an election year...

17 Jan 2017

German state TV won't broadcast 2018-24 Games

BERLIN: Germany's public broadcasters will not screen the Olympic Games live for the first time after they balked at the huge rights deal demanded by US giant Discovery...

29 Nov 2016

Nielsen Admosphere signs 4-year contract with ATO in Czech Republic

Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations (ATO) from 2018-2022...

22 Nov 2016

Expanding BBC to launch news service for North Koreans

LONDON: The BBC will launch a radio and online news service for audiences in North Korea as it seeks to expand its global reach to 500 million people by 2022, the British broadcaster said Wednesday...

17 Nov 2016

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Brand South Africa has a career opportunity available.
Head - Unit for Psychotherapeutic/Support Services - Stellenbosch University, Cape Town
Stellenbosch University currently seeks to appoint a qualified head: unit for psychotherapeutic and support services.
Dean - Theology - Stellenbosch University, Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced Dean: Theology.
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