From the superbowl to the St Michaels beach

While the tent issue almost resulted in Loeries 2005, Margate, becoming 'unplugged', the actual event company, Unplugged, put on two nights of raucous entertainment with a true local flavour of the kind never seen before at Loeries, except maybe at the after parties.

23 Oct 2005 17:26

Ogilvy gets real

Real South African ads for real South African brands, aimed at real South African people. That's what Ogilvy South Africa does best, it says, and that's what the agency believes it proved through its outstanding performance at this year's Loerie Awards. In total, the agency brought home over 59 trophies. 23 Oct 2005 16:30

Clever Flashwork catches the bird

A mix of extensive 3D animation and innovative Flash saw Ripe returning from Margate with a Gold Loerie in the Interactive Website category, and a bronze for Heavy Media. Both awards were for the 2004 Nashua / SASI Swimwear project. 23 Oct 2005 16:26

Loeries stick like Gloo

Gloo digital design company was the leading digital winner at this year's Loerie Awards coming away with a Gold, a Silver and three Bronzes. The accolades were achieved across a broad range of disciplines namely, design, interactive, CD Rom, online software development and heavy media. 23 Oct 2005 12:41

A Loerie for animation

The 2005 Loerie Award ceremony was the first time animation hotshop Masters & Savant entered the awards and they received five nominations for outstanding work and a silver Loerie for their Metro FM "Boom Box" campaign. 23 Oct 2005 12:39

The flight of the Cape Loeries

In a strange "twis" of events this week, it came to light that King James RSVP's Gold Loerie landed in Cape Town with Daddy buy me a pony and that Daddy buy me a pony's Gold Loerie ended up with King James. Both Cape Town agencies recently travelled to Margate to receive Gold Loeries for their creative work. 20 Oct 2005 11:55

So... whinging aside, was Loeries a success?

[Louise Marsland] The dust has settled over Margate as the circus tent is packed away, Loeries having flown the coop for another year. But the feathers are still flying as debate gathers momentum on whether the new judging format and the radical move to Margate was a success. There's a lot of griping about loos and seating, but let's not forget the big picture vision for The Loerie Awards and the intention behind the new judging and move to Margate. 19 Oct 2005 15:02

Do you know Who I Am?

[Louise Marsland] Next time you pack your bucket and spade for Margate, leave your attitude at home, relax and have a jol. That's the message from the locals who were confronted by a few individuals with ego issues, using language your client would never approve in an ad and with a swaggering: "Do You Know Who I Am?!" 19 Oct 2005 14:55

What agencies fear most...

Having walked away with the majority of the 2005 Loerie Awards, including 1 Grand Prix Award, 6 Golden Loeries, 24 Silver Loeries, and 35 Bronze Loeries, TBWA \ were the clear leaders amongst the agencies in this years awards claiming once again the top spot among South Africa's creative ranks. The Grand Prix Award for Print Advertising for Fear \ Horror \ Terror "What insects fear the most" - a consumer newspaper advertisement created for Adcock Ingram by Paul Warner (Creative Director), Adam Weber (Art Director) and Hennie Stander (Copy Writer), was one of the highlights for the TBWA \ who ended the weekend on top of the points table with a total of 5550 points, far ahead of the second placed agency who accumulated 4150 points. 18 Oct 2005 12:19

Net#work out punches its weight

Only three agencies dominated the Loeries this year, but it was the 'David' among the two 'Goliaths' that walked off with the only Grand Prix to be dished out in the television and cinema category. Overall, medium sized agency Net#work BBDO achieved the second largest number of awards across the broadest spectrum of clients (over 75%) and media disciplines. The agency also won significantly more awards to its revenue ratio and size than any of its competitors. 18 Oct 2005 12:18

SABC Audience Services shine at the Loeries

TBWA Hunt Lascaris, Egg Films, Masters & Savant and Net#work BBDO were awarded for commercials, cinematography, writing, campaigns and art direction done on behalf of SABC Audiences Services, Good Hope FM, Metro and RSG. "The Loerie Awards not only creates brand awareness, but it is generally accepted that award winning advertising achieves bottom-line results," says Mark Jakins, CE: Commercial Enterprises of the SABC. 18 Oct 2005 12:15

Terraplane flies home with 9 Loeries

Terraplane raked in 1 gold, 4 silver and 4 bronze birds at the Loeries this year, had a surf lesson and a great party to boot. 18 Oct 2005 12:14

Loerie Gold winners

View a selection of Gold Loerie winners from the Print, Design, Direct, Television and Radio categories. 17 Oct 2005 23:40

One Grand Prix awarded Sunday

Only one Grand Prix award was handed out at Sunday night's Black Tie Bling-themed Loerie Awards in Margate, last night, 16 October. Gold, Silver and Bronze were awarded in the Television & Cinema, Radio, Interactive, Corporate Video & Events, Mixed Media and Integrated Campaign Categories on this, the final celebration of creative excellence in the advertising industry, sponsored by Mnet. The Grand Prix went to Net#work BBDO for client Virgin Atlantic Airways and the commercial entitled 'Love Story'. 16 Oct 2005 23:59