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9.7 Million Levant users active on Internet

DUBAI, UAE: The emerging Levant makes up a significant 10.1% of MENA Internet population according to research by Effective Measure, a leading provider of digital media planning solutions in emerging markets.

14 Mar 2012


Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011


Global advertising spend up 5.7% in Q2 2011

NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.

20 Oct 2011


Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.

11 Jul 2011


Global advertising rebounded 10.6% in 2010

LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.

11 Apr 2011


Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011


Global study: Leading broadcasters present balanced view of international violence

LONDON, UK: Media Tenor and the Institute for Economics and Peace (IEP) recently announced the results of Peace & the Media, the first study into the accuracy of international TV news programmes with regards to violence, conflict and peace issues. The study reveals that while a majority of broadcasters present an accurate view of violence levels*, key UK and US broadcasters devote more than 50% of their time to topics of violence.

10 Nov 2010