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Country branding for unity and growth

[Richard Mukoma] The current political standoff and intolerance is threatening to erode the major economic gains that Kenya has achieved over the past five years. Not only is the situation affecting logistics within the country, it is also affecting our hard-earned international image. 19 Aug 2009 10:13


Kenya Court of Appeal rules in trademark case

A trademark case has reached the Kenyan Court of Appeal, which has now given its ruling. 8 Jun 2009 14:42




Is your brand on the consumer's shopping list?

[Tom Sitati] Thankfully, the economic tide is sweeping us back to financial sanity. Susan Tumaini, a Nairobi-based human resource executive and single mother of two knows this too well. She has gone back to the basics that many in the thriving global economy had discarded. Before she ventures out to make any purchases, Susan arms herself with a shopping list. 8 Apr 2009 09:38


Kenya should ride on brand Obama

[Carole Kimutai] Kenyan marketers should thank President Barack Obama for free publicity that is worth billions of US dollars. During his inauguration on Tuesday, 20 January 2009 and before the world, Obama saluted the “small village” where his (Kenyan) father was born. 21 Jan 2009 12:16


Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29




Ikalafeng to judge prestigious Rebrand 100 Global Awards - Brand Leadership

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45


Mike Walsh in Kenya for mentorship programme

[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51


East African brands join family of international Superbrands - Superbrands

A host of brands operating in Uganda, Kenya and Tanzania have been identified by a voluntary independent panel of experts in the marketing and communications fields in East Africa. The brands participating in the programme range from local home grown brands through to worldwide global giants like Toyota, Mercedes Benz, Pirelli, Shell, Smirnoff and Weetabix. 1 Sep 2008 09:56


Telkom Kenya rebrands with new look

[Carole Kimutai] Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation. 14 Aug 2008 15:41


Equity bank sustains impressive growth

[Carole Kimutai] One week after Kenya's political protagonists signed a power sharing deal, one of Kenya's fastest growing banks has posted a KSH2.4bn pre-tax profit. 10 Mar 2008 08:29


Kenya gets major health drive boost

[Carole Kimutai] Thousands of new mothers in Kenya are set to receive free child health tips as part of an ongoing maternal health awareness program funded by Reckitt Benckiser, makers of Dettol. 3 Mar 2008 10:41


Unrest affects Kenya Airways

This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest. 11 Feb 2008 10:56


Kenyan retailer unveils motorised shopping trolleys

[Carole Kimutai] Nakumatt has introduced motorised trolleys exclusively for physically disabled and the elderly shoppers. 8 Feb 2008 07:48


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