2010 FIFA World Cup in South Africa

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2010 fifa world cup news

How to use Google Maps for your business

[Stephen Newton] Thousands of South African businesses and website owners are already making the most out of Google Maps since the product launched locally last year. If you're not already using the free offerings in Maps to improve your business web presence quickly, cheaply and easily ahead of the 2010 FIFA World Cup, here are a few tips to make you and your business more Maps-savvy. [video]

2010 mobile advertising boom in SA, Africa?

[Issa Sikiti da Silva] There is a clear indication that the South African mobile advertising sector is headed towards a massive boom as the 2010 FIFA World Cup draws near - thanks to the phenomenal growth of the continent's cellphone market and soccer passion. 9 Feb 2010 10:32

World Cup matches to be in 3D

[Janine Erasmus] South Africa's national football squad Bafana Bafana will become part of broadcasting history when their opening game of the 2010 FIFA World Cup is filmed and screened in 3D. 8 Feb 2010 10:35

Green sponsor for 2010

In a statement released jointly with world football's governing body FIFA, Yingli Green Energy announced this week that it has become the first renewable energy company to sponsor the FIFA World Cup and the first Chinese company to seal a global sponsorship deal with FIFA. 5 Feb 2010 11:54

Unite Mzansi Unite campaign arrives in KZN

On Thursday, 4 February 2010, the gigantic Bafana Bafana jersey, a symbol of the Unite Mzansi Unite campaign, crossed the border from the Eastern Cape into KwaZulu-Natal, after a month tour of the Eastern Cape. The jersey was signed by Premier Dr Zweli Mkhize, adding to the list of other high-profile government leaders such as Jacob Zuma, Helen Zille and Noxolo Kiviet. 5 Feb 2010 10:40

McDonald's creates opportunity for South African kids

The McDonald's Player Escort Programme launched last week to find 1200 South African children who will form part of the 2010 FIFA World Cup proceedings by walking hand-in-hand with world-renowned football players onto the pitch before each game. 3 Feb 2010 11:51

FIFA says it respects media freedom

NEWSWATCH: Following media outrage at what many viewed as the soccer body's overly restrictive and dictatorial conditions media would be obliged to adhere to in reporting on the World Cup, FIFA now says that the conditions weren't and have “never been, to restrict press freedom”, reports IOL, which also reports that the SA Students' Congress is none too pleased with the media and its reporting on the addition to the president's growing brood. 3 Feb 2010 07:19

Puma inspired by Africa's football passion, music, diversity

[Thabani Khumalo] To Africans, football is life, culture, struggle against oppression and poverty, entertainment, interaction, sharing, team work, partnership, unity, development, and a means to success. German sportswear giant Puma knows this. Puma is probably the most-loved sport apparel in Africa. 2 Feb 2010 11:19

FIFA accused of ‘bullying', dictatorial' tactics

[Issa Sikiti da Silva] Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies' and ‘dictators' with a neo-colonialist mentality, following what analysts see as ‘unreasonable' media restrictions on the 2010 FIFA World Cup coverage. Meanwhile, the South African media accreditation deadline is being extended. 1 Feb 2010 12:15

It's a wrap for FNB

Reportedly, the largest building wrap in Port Elizabeth has been erected by Tractor Outdoor Eastern Cape managed the project from inception to completion on behalf of First National Bank as part of its World Cup 2010 campaign. 1 Feb 2010 11:47

Will the sponsors score in 2010?

[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? 1 Feb 2010 10:46

Will the sponsors score in 2010?

2010: Our Cup runneth over

Good news from FIFA: not only have two million tickets been sold to date, a recent poll reveals that South Africans are ‘overwhelmingly positive' about hosting the 2010 FIFA World Cup. 28 Jan 2010 12:41

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Contributors

	Stephen Newton How to use Google Maps for your business
	Issa Sikiti da Silva 2010 mobile advertising boom in SA, Africa?
	Thabani Khumalo Puma inspired by Africa's football passion, music, diversity
	Dr Nikolaus Eberl Will the sponsors score in 2010?
	Eddie Groenewald [2010 trends] Mobile on the move
	Karen Ashwin [2010 trends] Positive outlook for meetings, events industry
	Gisele Wertheim-Aymes [2010 trends] 10 communication trends for SA

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